Who's the Expert?

I wonder these days...how people become "experts" at something.

It used to be if you had a degree in that subject, you spent your life researching or examining it, writing clinical papers on it, going on newscasts as the authority on the subject, etc.

These days, the internet has made it so easy for "anyone" to become an "expert" that it is a double-edged sword. Anyone can go online and pose as an expert because they are now "published".

Well, I believe that it goes way beyond a web page online, but still goes back to the core values of what that person has done in the past and their reputation - offline and online.

Roger Barnett (who I am standing with in the above picture :) is an expert at making "good" companies "great" - here is what he said about Shaklee and why he bought the company-

My family acquired this company because we feel that Shaklee represents the single greatest business investment opportunity that we have seen in the last 5 years. We’ve been in business for over 75 years and have created 4 companies from scratch that today are each worth over 1 billion dollars, and we’re determined to make Shaklee both the best investment that we have ever made and the Number One company in our industry. We took 5 years and spend over $20 million dollars deciding which industry and which company we wanted to invest both our time and our reputation in building.

Why did he buy Shaklee over all other businesses he could have invested his time and energy into?

Because he saw that Dr. Shaklee and the time and energy HE had invested had make HIM the expert on natural organic products, well before anyone knew what "biodegradable" and "non-toxic" were! He pioneered this industry as well as network marketing as a "new" business method back in 1956 -

Half a century ago, Dr. Shaklee pioneered two industries, the nutritional supplement industry and the network marketing industry. Since that time, for 50 years, Shaklee has maintained the reputation for producing only the highest quality products with over $250 million dollars spent on product research and development, and over 100 published peer reviewed clinical trials. Shaklee’s reputation for integrity in both our product quality and in our business practices has never ever been compromised.

You can read his whole 3 min speech here -

http://blogs.myspace.com/index.cfm?fuseaction=blog.view&friendId=293487731&blogId=466427463

THAT is the kind of "expertise" I like to see. A person or a company that stands behind its products and services and withstands the test of time. And continues to serve into the next generation of those who realize that we have one planet, one family to take care of, and life and resources are precious.

Let's be the "expert" in what is best for our families. Don't be swayed by the newest greatest health fad - go to the time tested, mother-approved, back to nature products that Dr. Shaklee spent his life creating - see them here at www.shaklee.net/bestlifepossible.

And learn more about Dr. Shaklee and the company today.